Building Stronger Small Business Ecosystems.
Our goal is to strengthen readiness — so when entrepreneurs get access to capital, retail space, or resources, they’re equipped to use them well.
Building Stronger Small Business Ecosystems.
We help cities, companies, and community organizations strengthen the infrastructure behind small business success — turning opportunity into long-term sustainability.
Our goal is to strengthen readiness — so when entrepreneurs get access to capital, retail space, or resources, they’re equipped to use them well.
The Reality of Small Business
Access is not the problem. Sustainability is.
Across Tennessee and the mid-south, cities are investing in grants, retail space, and programs to help small businesses — but most entrepreneurs still struggle to keep their doors open after the opportunity ends.
No back-office systems
Inconsistent Marketing
Limited Cash Flow
Poor data-tracking
98.9%
of Tennessee businesses are small —
That’s over 640,000 small enterprises but 576,000 (90%) of those are microbusinesses with fewer than
5 employees.
40%
of new businesses close within 3 years.
This is due to weak operations, not lack of opportunity.
75% have no marketing plan
Visibility drops after events or launches because there’s no system to attract repeat customers. Irregular income cycles keep owners in survival mode month-to-month.
80% of microbusiness owners handle every role themselves
The majority of microbusiness owners manage operations, sales, and marketing by themselves — leading to burnout and missed opportunities.
What We Do
We bridge the gap between opportunity and readiness.
We don’t just teach entrepreneurship — we help small business owners build the operational discipline, marketing systems, and accountability needed to sustain their businesses long after the support ends
Entrepreneur Readiness & Training
Practical education and accountability for microbusiness owners.
Back-Office
Systems &
Support
Marketing, sales, and operations workflows that keep businesses consistent and customer-ready.
Creative-Economy Consulting
Helping cities design programs and activations that drive local commerce and inclusion.
Join the list
Be the first to see the 2025 State of Microbusiness Report
Our work helps entrepreneurs move from pop-ups to permanence - proving that sustainability is the real driver of equity.
Click below to get access to our 2025 State of
Micro-businesses Report
4000+
Businesses supported through our programs
3M+
Cumulative
local economic impact
13
Cities where we have delivered training, activations and results
OUR UNIQUE APPROACH
We put the medicine in the candy.
Behind every pop-up, workshop, and marketplace, we’ve built something deeper: systems that help entrepreneurs sustain success long after the event ends.
Our approach is simple — we mix the medicine with the candy.
We teach the hard lessons of business through culture, creativity, and connection.
Their dedication to making a difference is inspiring.
Dr. Contrecia, Community Leader
I am grateful for the educational opportunities they provide.
Rhonda, Cohort Participant
JOIN US
Partner with purpose
We partner with organizations that believe inclusive growth means everyone grows. Together, we design strategies that strengthen microbusinesses, creators, and overlooked entrepreneurs — the real drivers of local economies.
What We Build Together:
Programs that help small businesses stay open, not just start
Training that bridges culture, education, and technology
Support systems designed for microbusinesses, not corporations
Sustainable strategies that drive local economic impact
THE WAY FORWARD
We work for a better future for everyone
City governments, county governments and economic development agencies
We help cities turn activation into longevity — giving entrepreneurs the tools, systems, and strategy to keep storefronts open and public investment working.
Banks and financial institutions
We equip your small business clients with the tools and acumen to use capital effectively — improving repayment, strengthening relationships, and expanding your community impact metrics.
Corporate social impact teams and Community-based organizations
We help corporations meet their supplier diversity and community engagement goals through programs that develop, train, and elevate underserved communities.
We also partner with grassroots networks to strengthen their entrepreneurs, combining our tools and curriculum with their on-the-ground reach to create more success stories.
Be a catalyst for change!
Westbrook Creative Consulting
Phone: (615) 499-6877